My Spark Action Hero

About a couple of weeks ago I showed you a sneak preview of this project I was working on. Well today I can show you the final result. It was an illustration I made for Spark Design & Innovation. This year they attended the IOB (Industrieel Ontwerp Bedrijvendagen) of the TU Delft again. And this time they wanted someting different with their booth, something that would attract a lot of students. So after a quick brainstorm, I came up with the idea to make a lifesize action-figure package in which the students themself can stand in.

It was a huge hit on the event and a lot of students got their picture taken. And Spark got a lot of attention that day!! (For the pictures check out Sparks Facebook page here ).

Spark Action Hero Packaging DesignSpark Action Hero Packaging Design detailSpark Booth #1Spark Booth #2Spark Action Hero #1Spark Action Hero #2Spark Action Hero #3

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